Operating partnership for established businesses

You build the product. We build the growth engine.

KONE.VC partners with founder-led businesses that already have customers and revenue. We take responsibility for the commercial systems around a strong product — marketing, sales, RevOps, AI, automation, data, and selected growth initiatives — with economics aligned to the value we create.

Not a generic agency retainer. Not passive consulting. A hands-on operating partnership built around measurable business outcomes.

Who KONE.VC partners with

We are sector-agnostic, but situation-specific.

You may be a strong fit when

  • You have an established product or service with real customers and revenue.
  • You know your industry, but growth is constrained by marketing, sales, conversion, systems, or execution.
  • You want a partner to own measurable commercial initiatives — not only give advice.
  • You are willing to share economics, data, systems, and operating context.
  • You can make decisions quickly and give the partnership room to execute.

We are probably not the right partner when

  • The company is still only an idea or has no real market validation.
  • You only need a freelancer, media buyer, developer, or one-off deliverable.
  • You want introductions or fundraising without fixing weak fundamentals.
  • You cannot provide access to the numbers, team, systems, or decision-maker.
  • You want KONE.VC accountable for outcomes without giving us the authority to influence them.
The partnership model

Founder keeps the business engine. KONE builds the commercial engine around it.

Founder & management

You remain closest to what makes the company worth growing.

  • Product and service quality
  • Industry expertise and customer insight
  • Core operations and delivery
  • Brand, relationships, and existing assets
  • Fast decisions and internal ownership

KONE.VC

We take ownership of agreed commercial growth systems and initiatives.

  • Growth strategy and offer design
  • Marketing and demand generation
  • Sales, CRM, RevOps, and conversion
  • AI, automation, data, and reporting
  • Business development, strategic network, and selected capital support
One operating plan. Shared metrics. Aligned upside.

The objective is not to “add AI” or run more campaigns. The objective is to improve revenue, margin, conversion, speed, customer economics, and enterprise value.

How we start

Diagnose. Prove. Then deepen the partnership.

01 · Diagnose

Understand the economics

We review revenue, margins, funnel, sales process, acquisition channels, team, systems, operating constraints, and the founder's priorities.

02 · Pilot

Prove measurable value

We choose one to three high-impact interventions, establish baselines, define owners, and execute a focused 30–90 day operating sprint.

03 · Partner

Scale what works

If the model produces evidence and both sides work well together, KONE.VC can take a deeper operating mandate with performance, revenue-share, equity, capital, or hybrid economics.

The KONE growth system

We focus on the commercial levers that directly affect business value.

Acquire

Create demand

Positioning, offers, paid acquisition, outbound, partnerships, content systems, and new growth channels.

Convert

Turn demand into revenue

Qualification, CRM, sales process, follow-up, proposals, pricing, enablement, pipeline visibility, and attribution.

Retain & expand

Increase customer value

Lifecycle communication, onboarding, reactivation, upsells, cross-sells, retention, and customer feedback loops.

Automate & measure

Increase operating leverage

AI, workflow automation, internal tools, reporting, dashboards, knowledge systems, integrations, and data discipline.

Technology is not the product. Revenue improvement is the objective.

We use AI and automation where they improve speed, conversion, cost, quality, or decision-making. The metric matters more than the tool.

Why different industries can fit
Different industries. Same growth pattern.
Strong product

The market already validates what the company sells.

Capable founder

The owner has product, customer, operational, or industry expertise.

Underdeveloped commercial engine

Marketing, sales, conversion, data, or automation are weaker than the underlying business.

Measurable intervention

KONE.VC can identify a small number of actions where results can be tracked.

Aligned economics

Both sides benefit when the business creates more revenue, profit, or enterprise value.

Partnership economics

Our economics should match the value, risk, capital, and control in the partnership.

How we can structure it

Flexible by design

Not every company should have the same deal. The structure depends on the scope, baseline economics, attribution, operating authority, and capital required.

Operating fee

For dedicated team capacity and continuous execution.

Performance economics

When baselines and attributable outcomes are clear.

Revenue or profit share

When KONE directly influences a measurable commercial stream.

Equity or hybrid

For deeper, long-term partnerships where KONE has material influence and strategic upside.

The rule

Economics follow control.

KONE.VC cannot be accountable for a result we are not allowed to influence. Performance-based partnerships require appropriate access, authority, reporting, and management alignment.

Clear baseline

We agree what “before” looks like.

Defined scope

We agree which initiatives KONE owns.

Transparent reporting

Both sides see the same operating numbers.

Decision rights

The partnership can actually implement agreed changes.

What deeper partnerships require

We need access to execute.

Data access

Relevant revenue, funnel, customer, campaign, and operating data.

System access

CRM, analytics, ad accounts, workflows, websites, or other systems related to the mandate.

Management access

A decision-maker who can remove blockers and align the internal team.

Operating cadence

Regular reviews of KPIs, initiatives, blockers, decisions, and next actions.

Selected operating evidence

We care about measurable interventions, not innovation theatre.

SELZY
BnBerry
Crossnetics
Tangem
LiveDune
Focused partnership outreach reached decision-makers across multiple audiences and produced a strong flow of relevant conversations.
Selzy · SaaS partnership outreach
A targeted U.S. hotel outreach initiative generated positive responses and seven sales calls in its first month.
BnBerry · U.S. hospitality software
Systematic B2B marketing and hypothesis testing contributed to seven contracts across the U.S., Europe, and MENA.
Crossnetics · SaaS market launch

As long-term KONE partnerships mature, this section should increasingly show portfolio-company baselines, interventions, capital/resources deployed, results, and KONE's economics from the value created.

Anton Saburov, founder of KONE.VC
Founder-to-founder

Anton Saburov & KONE.VC

KONE.VC is built for owners who want a commercially accountable partner, not another layer of consultants.

Anton works directly on fit, priorities, structure, and the operating relationship. KONE.VC combines strategy with execution across growth, sales, marketing, product, automation, AI, data, business development, and revenue operations.

KONE.VCOpenAI

KONE.VC is an OpenAI SMB Channel Partner focused on practical adoption, implementation, and measurable business outcomes.

20+ years across technology and growth

Experience across automation, product management, marketing, sales, business development, and digital operations.

Hands-on operating orientation

We prefer a small number of measurable priorities to broad consulting recommendations.

Founder-level involvement

Partnership structure, priorities, and economics are handled directly at founder level.

Evidence before expansion

We prefer a focused assessment and operating sprint before committing both sides to a deeper relationship.

FAQ

What founders usually ask before working with KONE.VC.

Are you an agency?

No. Agencies normally receive a defined scope and deliver services. KONE.VC is designed to understand the business, own agreed commercial initiatives, work inside the operating cadence, and align part of our economics with measurable value creation where appropriate.

Are you a venture capital fund?

KONE.VC is not positioned as a traditional passive VC fund. We are an operating growth partner. Depending on the relationship, our contribution can include operating resources, expertise, network, technology, fundraising support, and selected capital.

Do you invest money?

Capital can be part of selected partnerships, especially after there is evidence that additional capital can accelerate a validated opportunity. Capital is not automatic and is not the only form of KONE.VC's investment.

How do you get paid?

The structure depends on the partnership. It can include an operating fee, performance compensation, revenue or profit share, equity, or a hybrid. Performance-based economics require clear baselines, attribution, access, and reporting.

Can you help us raise capital?

Yes, when fundraising supports the business strategy. We can help with readiness, positioning, investor materials, targeting, outreach, and relevant introductions. We do not treat fundraising as a substitute for improving weak business fundamentals.

Will you replace our existing team?

Usually no. The goal is to strengthen the company. We work with management and internal teams, fill specific capability gaps, bring specialists when useful, and build systems that stay inside the business.

What do you need from the founder?

Fast decisions, access to relevant numbers and systems, an internal owner for implementation, honest operating context, and willingness to change things when the evidence supports it.

How do we start?

We begin with a founder-level conversation about the business, economics, constraints, ambition, and where KONE.VC could materially influence a measurable outcome. If there is mutual fit, we define a focused assessment or operating sprint.

Apply for partnership

If the business is already working but the commercial engine is holding it back, start here.

Tell us where the business is today, what is limiting growth, and what you want to achieve. We will evaluate whether KONE.VC has a credible path to create measurable value.

We work with a limited number of companies because deeper partnerships require real operating involvement. This is a founder-level fit conversation, not a generic agency sales call.

Apply for a KONE partnership

By submitting, you agree that KONE.VC may contact you about this partnership inquiry.

Strong product. Stronger commercial engine.

Keep building what you are great at. Let KONE.VC take responsibility for the growth systems around it.

If we can identify a measurable opportunity, get the access required to execute, and align the economics, we can build the next stage together.